News

Since its beginnings, Bell & Ross has always opted for excellence, that is why the brand developed its modern vision of luxury watches in the birthplace of fine watchmaking - switzerland. the manufacture of Bell & Ross watches lies somewhere between craftsmanship and state-of- the-art production techniques. it belongs to an area of fine expertise, where the precision of modern tools is enhanced by the hand and eye of the artisan. whatever its mechanical complexity, each Bell & Ross watch is assembled completely by hand, by swiss master watchmakers.
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Wanting to highlight the close relationships he has built with watch manufacturers since the creation of Kronometry 1999, Walter Ronchetti has created the K-Challenge.

For its 1st year of existence, the K-Challenge will present 2 prizes : The design award and innovation award.
To enable voters to review the timepieces, a travelling exhibition will call at all the Kronometry 1999 stores from June 8th to August 21st. We're proud that Bell&Ross has been included as proposed models for design and innovation!
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We came, we saw, we took photos! Members of BR-AVO descended on Baselworld 2010 this year. See all of our reports here.
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Direct from our photography session at Baselworld 2010, I am proud to present some detailed shots of the Bell&Ross BR03-92 Military Type Ceramic, showing this unique watch on the wrist. Presented to us on a grey rubber strap, the instrument at first feels slightly incomplete - The grey strap doesn't quite feel right, however once on the wrist it feels perfect. Bell&Ross are still working on the final strap, which we expect may be somewhere between the light grey and black - or possibly a more earthy dark green shade..... We'll just have to see!

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Bell & Ross created its VINTAGE watches to pay homage to the military, in particular the pilots of the 1940s who were the first professionals to use the wristwatch as a tool to assist them in carrying out their missions. In keeping with this spirit, the new VINTAGE watches are simple, functional and timeless.

The VINTAGE CARBON, inspired by the cockpit Bell & Ross has combined the authenticity of vintage watches with the legibility of cockpit instrument panels, all in a single watch. Each aspect of the watch is a testament to these design principles...
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The new Br 03 military Ceramic celebrates the art of military camouflage. It was designed as a tool for pilots to use in the cockpit of their fighter jets where remaining stealthy while maintaining combat readiness is a matter of life or death. Whether they are flying reconnaissance missions or combat flights, they are often in harm’s way. For these extreme pilots who spend most of their time traversing the skies, the reliability and discreetness of their onboard instrumentation is essential at all times.
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